Friday, March 30, 2012

Film + Humor

Propaganda Techniques in Today's Advertising: New Category

As we may know, in propaganda films, the director-marketer’s main goal is to try and convince the audience on a specific political point or influence the opinions or behavior of the viewers. Personally, I think that this propaganda technique is effective because most people are visual or spacial learners.  The populace learns best when ideas, concepts, data and other information are associated with images and techniques.

Humor is another different concept. It is when normal experiences are tinted to induce laughter and amusement. I think this would be an effective propaganda technique as well because people of all ages and cultures respond to humor. 

So, you may as well imagine the outcome if we combined documentary-style productions or fictional screenplays with a great dose of laughter. 

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