Friday, March 30, 2012

Propaganda Techniques in Today’s Advertising by Ann McClintock

This piece is very informative. It explains the different marketing strategies that people commonly use and how they are classified according to the techniques used.  In fact, this piece would be very helpful to both consumers with little knowledge on marketing and advertising, and expert marketers and advertisers. It would be of service to the consumers because they would gain background on marketing, which they could then use to make efficient and economical decisions. It would help expert marketers and advertisers, on the other hand, because they would be more familiar with other common techniques, which would then help them develop their own style in selling.

I recommend for everyone to read this piece, because it doesn’t hurt anyone to be more informed and aware. It’s better to be knowledgeable than to be “victimized” by everyday’s advertisements. 

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